RESOURCES

Templates, checklists, decoders. Built for operators.

Practical tools we use internally on D2C marketplace launches and Quick Commerce expansions. Free. Email required, no spam follow-up.

All Quick Commerce Amazon & Flipkart Listings & Creative Unit Economics Category Strategy
Checklist · PDF
Quick Commerce
Launch Checklist
Quick Commerce

40-step Quick Commerce Launch Checklist

Every step we run before pressing live on Blinkit, Zepto, or Instamart. Catalogue, ops, pricing, marketing, dark store mapping, day-1 monitoring.

PDF · 12 pages Get it →
Spreadsheet · XLSX
Marketplace
Cost Sheet
Unit Economics

Marketplace Unit Economics Excel

Pre-built calculator with platform fees, commissions, returns, ad spend, COGS, and contribution margin by SKU. Drop in your numbers, get true unit economics.

XLSX · Editable Download →
Decoder · PDF
Amazon BSR
Decoder
Amazon

Amazon BSR Decoder for Indian Categories

What BSR rank actually means by category and pack-size on Amazon India. Real velocity ranges. Where the threshold is for top 10, top 100, and top 1000.

PDF · 8 pages Get the data →
Template · DOCX
Listing Rewrite
Brief Template
Listings & Creative

Listing Rewrite Brief Template

The brief we send to copywriters for marketplace listing rewrites. Title patterns, bullet structure, A+ content blocks, image-grid spec, and keyword inputs.

DOCX · Editable Download →
Playbook · PDF
Festive Demand
Playbook
Category Strategy

Festive Demand Playbook for D2C

Diwali, Rakhi, Valentine's, and the rest. Which categories spike, which don't, when to launch event-specific SKUs, what to bundle, and how to price.

PDF · 18 pages Get the playbook →
Spreadsheet · XLSX
Ad Mix
Allocation Model
Amazon & Flipkart

Marketplace Ad Mix Allocator

Excel model for splitting paid budget across Sponsored Products, Sponsored Display, Sponsored Brands, DSP, and platform-specific formats by stage.

XLSX · Editable Download →
Decoder · PDF
Pack-Size
Architecture Guide
Category Strategy

D2C Pack-Size Architecture by Channel

What pack sizes win on Quick Commerce versus Amazon versus offline. Trial, repeat, gift, family pack patterns by category. Real winning SKUs by tier.

PDF · 14 pages Get it →
Checklist · PDF
Listing Audit
Scorecard
Listings & Creative

Marketplace Listing Audit Scorecard

50-point scorecard to grade your own listings. Title, bullets, images, A+, video, keywords, reviews, brand registry. Score before our team grades them.

PDF · 6 pages Download →
Template · DOCX
Founder
Weekly Review
Operations

Founder Weekly Review Template

One page. One chart. One decision. The weekly review template we use with brand founders. Built to keep operations honest, not to fill 60-slide decks.

DOCX · Editable Get the template →
Daily Datum

One chart. Every weekday. On what's moving.

The free daily that goes to 4,000+ D2C founders, marketplace ops leads, and category teams. Live brand share moves on Quick Commerce, Amazon trends, and one chart that explains the day.

YESTERDAY ON DAILY DATUM
"Lay's holds 12.7% of chips on Blinkit. The next 4 brands together hold less."
→ Read the full chart in tomorrow's issue