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-12pp
Quick Commerce · Eggs Category
Trust reset
Eggoz compressed from
26% to 14% on Blinkit
Datum Intelligence · Aug 25 - Jan 26
Quick Commerce

Trust-Led Reset in the Eggs Category

Eggoz lost 12pp of share. No single competitor took it. Demand fragmented and pack sizes shrank. Trust replaced claim-led marketing as the structural variable.

Jan 2026
+445%
Quick Commerce · Valentine's Day 2025
Rs.3.04 Cr
Cadbury did Rs.3.04 Cr
on V-Day, 22% of category
Datum Intelligence · Feb 2025
Quick Commerce

Valentine's Day 2025 on Quick Commerce

GOV grew 8% on V-Day. Gift & Kits surged 445%, Jewelry 428%. Cadbury holds 22% of category. Dairy Milk Silk alone delivered Rs.1.85 Cr in a single day.

February 2025
34%
Quick Commerce · Food Trends
34%
of Blinkit's noodle sales
are now Korean brands
Datum Intelligence · May 2024
Quick Commerce

Korean Noodles Are Taking Over Blinkit

34% of noodle sales are Korean brands now. Tier-2 cities moving faster than metros.

May 2024
+22%
Company Deep Dive · Retail
+22%
Titan EyeCare posts robust
start to FY26
Datum Intelligence · Aug 2024
Company Deep Dive

Titan EyeCare Starts Strong in FY26

Double-digit growth drives optical retail expansion across the country.

August 2024
-8%
Company Deep Dive · Retail
-8%
Store expansion slows as
DMart pivots to efficiency
Datum Intelligence · Jul 2024
Company Deep Dive

DMart Slowing Store Growth, Pushing Profits Instead

Management is tightening operations and improving unit economics over new openings.

July 2024
-5%
Company Deep Dive · Food Tech
-5%
Food delivery growth slows
as the market matures
Datum Intelligence · Jun 2024
Company Deep Dive

Food Delivery Is Slowing Down for Zomato

Market growth is cooling as it matures. The real question is what comes next.

June 2024
4.3L
Category Analysis · Beverages
4.3L Cr
litres consumed annually as
India's drinking patterns shift
Datum Intelligence · 2024
Category Analysis

How India Drinks: Shifting Patterns and Premiumization

Consumption changing by state, age, and income. More expensive brands winning.

2024
16%
Category Analysis · Financial Services
16%
Bank credit growth remains
robust despite headwinds
Datum Intelligence · 2024
Category Analysis

India's Bank Credit Growth Powered by Retail

Consumers and small businesses are borrowing. Big companies aren't.

2024
3x
Category Analysis · FMCG
3x
India's protein market has
tripled in three years
Datum Intelligence · 2024
Category Analysis

India's Protein Market Just Tripled

Health-conscious consumers are driving one of the fastest FMCG growth stories.

2024
2
Quick Commerce · FMCG
2 brands
why popcorn became
a two-brand category
Datum Intelligence · 2024
Quick Commerce

How Popcorn Became a Two-Brand Category

Blinkit data shows extreme consolidation. Why duopolies form on quick commerce shelves.

2024
Company Deep Dive · Footwear
Pressure
Relaxo's growth remains
under pressure
Datum Intelligence · 2024
Company Deep Dive

Relaxo's Growth Remains Under Pressure

Mass-market weakness and GST transition continue to weigh on volumes.

2024

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