ABOUT COMMERCIFY360

Built inside a data company.
Run by operators.

Commercify360 is part of Sareyan Technologies, alongside its sister brand Datum Intelligence. Datum has spent the last decade reading category data, brand share, and consumer behaviour. C360 is what happens when that intelligence gets put to work for D2C brands.

OUR STORY

Most agencies guess. We measure.

For a decade, Datum Intelligence has tracked how Indian consumers shop on Amazon, Flipkart, Blinkit, and Zepto. We saw the same pattern over and over: D2C brands with great products were losing on the marketplace shelf because they were running it like an offline retail operation.

Commercify360 was built to fix that. Same data, same category cuts, but now applied to the brand's actual P&L. Pricing, placement, ad spend, pack-size, listing optimisation. Every decision tied back to category truth, not vendor opinion.

We don't sell hours. We sell outcomes. The category teams running C360 are operators who've been on the brand side. The data spine is the same one that powers Datum's research practice.

200+

Brands managed across marketplaces and Quick Commerce

30+

Category cuts published every month under DatumPulse

$50M+

In annualised marketplace GMV under management

3.5x

Average ROAS on managed paid programs in year one

How we operate

Six rules we don't break.

No agency template. No retainer-padding. No promises that survive contact with category reality. Here is how we work.

Data before opinion

Every recommendation we make starts with category data. If we can't show you why on a chart, we don't say it.

Operators, not account managers

The person on your account has run the same category before, on the brand side. Not a generalist re-reading your brief.

Outcomes over hours

We scope by deliverable, not by retainer. The work ends when the outcome lands, or sooner.

Plain numbers, plain English

Every weekly review is one chart, one number, one decision. Decks live in the deal cycle, not the operating cadence.

No category we can't read

If we can't show you live brand share and search trends in your category before the call, we shouldn't be on it.

Category truth wins

If the data says the strategy is wrong, we kill the strategy. Brand opinion, founder opinion, agency opinion: all secondary.

LEADERSHIP

The people behind your account.

A small team of category operators, ex-brand managers, and analysts who built the Commercify360 platform. Senior people on every account.

Co-Founder

Renu Bisht

Seasoned technology entrepreneur and digital strategist with more than 14 years of experience driving growth across B2B and B2C. Coverage spans D2C brands, performance marketing, marketplaces, user acquisition, and strategic planning.

Co-Founder & Quick Commerce Head

Himanshu Shukla

Runs Quick Commerce execution end-to-end across Blinkit, Zepto, and Instamart for managed accounts. Owns the QC playbook from launch SKU mix to share-of-voice and pincode strategy.

Vishal Kumar

eCommerce Head

Owns Amazon and Flipkart growth across the roster, listings, ads, category strategy, and seasonal calendars.

Anchal Gupta

Customer Success Head

Senior account leadership across managed retainers. Brand strategy, weekly delivery cadence, and stakeholder reviews.

Vikas Vishwakarma

DTC Head

Builds Shopify storefront, performance, and CRO programs for D2C brands scaling beyond marketplaces.

Built inside a data company.Run by operators.