HOW WE WORK

From category audit to scaled operation in five phases.

No retainer guesswork. No 90-day onboarding. We tell you what we'll do, in what order, with what deliverable. The first audit lands inside two weeks. Most brands are running paid by week six.

01
Audit
Week 1-2
02
Strategy
Week 3-4
03
Build
Week 5-8
04
Scale
Month 3-6
05
Optimise
Ongoing
01
Week 1-2

Audit

We pull live category data on your brand, your top 10 competitors, and the format winners on each platform. The audit ends with a single deck of category truths, not a 60-slide retrospective.

What you give us
  • Brand URL, ASINs, marketplace seller IDs
  • One call with the founder or category lead
  • Last 6 months of marketplace P&L (if available)
What we deliver
  • Category audit deck with brand share and pack-mix cuts
  • Top 5 missed levers in 90 days
  • Estimated GMV uplift target with confidence band
02
Week 3-4

Strategy

A 90-day operating plan tied to specific category levers. Pricing tier, pack architecture, listing optimisation, ad mix. Every line is a decision the data either supports or doesn't.

Strategy artefacts
  • 90-day operating plan with weekly milestones
  • Pricing and pack-size architecture by SKU
  • Ad mix and budget allocation across formats
  • Listing rewrite brief for top 20 SKUs
Decisions you make
  • Approve target categories and SKUs
  • Lock month-one budget and ROAS floor
  • Sign off on ad creative and listing tone
03
Week 5-8

Build

Live execution. Listing rewrites, A+ content, paid programs, marketplace store, Quick Commerce launches. The team running it has done the same category before. You see daily output, not weekly status updates.

What gets shipped
  • Listings live across Amazon, Flipkart, and Quick Commerce
  • A+ content and brand store deployed
  • Paid campaigns running across SP, SD, DSP
  • Marketplace ops and inventory cadence locked
Cadence
  • Daily Slack visibility on what shipped
  • Weekly 30-min review with founder
  • Monthly category recut against starting baseline
04
Month 3-6

Scale

Once unit economics stabilise, the work shifts to scaling spend, launching adjacent SKUs, and expanding to additional platforms. We pre-decide what gets capital next based on category headroom, not on a quarterly RFP.

Scale playbook
  • 2-3x ad spend on the formats that worked
  • Adjacent SKU launches (pack sizes, variants, gifting)
  • Quick Commerce expansion to next 4 metros
  • Wholesale and modern trade alignment with online
Decision gates
  • ROAS floor sustained for 6 weeks
  • BSR or category share target hit
  • Inventory and supply chain ready for 2x demand
05
Ongoing

Optimise

Continuous category intelligence as the operating spine. Weekly Pulse cuts on competitor moves, search trends, and pack mix shifts. The work continues only as long as we're earning the next quarter's mandate.

Operating cadence
  • DatumPulse weekly category cut, brand-specific
  • Monthly QBR with founder and category team
  • Quarterly strategy refresh against category data
  • Always-on listing and ad optimisation
Engagement model
  • 30-day notice, no long-term lock-in
  • Outcomes-based scope, not hours
  • Senior operator on every account, every week
Operating Model

Three rules we run by, on every brand we touch.

01

Dedicated pod per client

Account manager, platform specialist, content lead, ad ops analyst. Named team, not a ticket queue.

02

Platform-native specialists

Amazon team only does Amazon. Blinkit team only does Blinkit. Deep expertise, not surface coverage.

03

Direct platform relationships

Account managers at Amazon, Flipkart, Blinkit, Zepto. Listing issues escalated directly. No helpdesk waiting.

Team Structure

A dedicated pod per brand, structured for speed.

Most agencies assign one generalist. We split expertise across three tiers, so strategy, domain knowledge, and execution never sit with the same person. Faster decisions. Fewer mistakes.

Tier 01

Strategic Leadership

Vision, KPIs, growth alignment, client escalation

Client-facing

Account Manager

Single point of contact. Owns the relationship, coordinates across marketplace and Q-Commerce teams.

eCommerce

Marketplace Expert

Deep specialist on Amazon, Flipkart, Myntra. Tracks platform changes, category trends, competitive positioning.

Quick Commerce

Q-Commerce Expert

Blinkit, Zepto, Instamart. Dark-store optimisation, assortment curation, platform-level negotiations.

Intelligence

Reporting & BI

Real-time dashboards, competitive benchmarks, keyword analytics, weekly performance reports.

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Tier 02

Project Manager

Owns brand cluster P&L. Translates strategy into daily execution.

Marketplace Analyst

Campaign execution, bid optimisation, A+ content, keyword management

Q-Commerce Analyst

Inventory monitoring, listing updates, promo planning, dark-store ops

1:4Client-to-team ratio
0Generalists on your pod
72hMax escalation time
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Datum runs underneath everything we do.
Every strategy recommendation, every bid decision, every portfolio call is backed by competitive data. You see the same dashboards we use internally.
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Take the next step

Ready to see your audit?

First two weeks are the audit. If the category cut isn't useful, you walk. No retainer, no commitment.

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