1. Category Size and Market Share Market share
Category size gives you an understanding of where the brand currently stands and the potential upside on the platform
2. Share of Brand Searches on Amazon
This metric should increase month on month, as that would mean off platform brand marketing activities are working well
Share of Brand Searches= (Your Brand Search %) / ( Your Brand Search % + Competition Brand Search %)
3. Glance View Share
Glance View Share is the share of your brand’s GV to overall GVs in your category. This metric should increase month on month, in line with the market share aspirations of your brand
4. % of Sales driven by Ads
The sales volume driven by ads can be found in the advertising console The overall sales volume can be found in seller/vendor central If the number is high, it shows over dependence on ads and not a healthy indicator
5. Advertising Cost of Sales (ACOS)
Advertising Console ACOS = Ad spends on Amazon / Ad revenue on Amazon
6. Total Advertising Cost of Sales (TACOS)
This is a derived metric TACOS= Ad spend on Amazon/ Total Revenue on Amazon This is a 10x more important metric compared to ACOS as it helps to understand platform level profitability
7. Average Monthly Ratings Across categories on Amazon
2-5% of consumers come back and rate the product Ratings indicate the quality and customer experience that the brand provides
7. Customer Repeat Rates
Customer Repeat rate gives you understanding of customer loyalty and engagements
8. Product Page Conversion
Product Page conversion helps you understand how many people came to your page and purchased. It helps you optimise sales performance on Amazon
