In the realm of Amazon advertising, harnessing the potential of keywords is crucial to reaching the right audience and optimising campaign performance. Here are effective strategies to help you maximise the impact of your keyword selection
1. Discover Relevant Keywords
Initiate your keyword strategy by identifying the most relevant terms for your products. Here are four effective approaches:
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Leverage Sponsored Products Automatic Campaigns: Dive into your Search Term Report from automatic campaigns to uncover high-performing keywords.
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Be Specific: Craft keyword combinations that precisely describe your product’s attributes, materials, or benefits.
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Incorporate Your Brand Name: Boost brand visibility by including your brand’s name, attracting shoppers looking specifically for your products.
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Go Organic: Utilize keywords present on your product detail page to maintain relevance and increase visibility.
With these strategies, you'll build a comprehensive keyword list to fuel your campaigns effectively.
2. Manual Research: The Tried-and-Tested Technique
Don't overlook manual research—this timeless method can uncover hidden gems. By using the drop-down suggestions on Amazon or Google, you can gain valuable keyword insights. However, ensure that your keyword selection aligns with user intent and is not just based on suppositions.
3. Consistency is Key: Integrate Keywords Across the Sales Funnel
Ensure consistency in your keywords throughout the sales funnel. Align your Amazon Advertising and listing optimization strategies to speak directly to your audience's needs. A unified approach enhances user experience and drives higher conversions by reaching a targeted audience.
4. Extend Your Reach: Use Google for Keyword Insights
Leverage the vast search volume on Google, with over 3.5 billion daily searches, to supplement your Amazon keywords. By understanding how users search on Google, you can uncover valuable keyword opportunities for your Amazon business.
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Target the Right Keywords: Opt for keywords that potential customers are likely to use, ensuring your ads receive impressions and drive sales.
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Balance Competitiveness: Strike a balance between keyword competitiveness. Avoid highly competitive terms that can either lead to excessive costs per click or your ads not being seen.
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Diversify Your Keywords: Aim for a diverse set of 200 to 300 keywords per campaign to maximize impressions and profitability. Often, unexpected keywords can bring substantial benefits, making keyword diversity essential.
Embrace these strategies to refine your keyword approach and elevate your Amazon advertising game. A well-crafted keyword strategy is the cornerstone of a successful Amazon advertising campaign, connecting your products with the right audience and driving meaningful results.
