Do you know what happens when you get continuous negative reviews on your Amazon products ?
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Conversion rate comes down for same product by 5-7%
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You lose Customer trust and sales
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Your product organic ranking goes down by at least 10%
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Your CPC become more expensive by at least 10-12%
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Profitability of your product gets impacted by at least 7-10%
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Your Amazon selling privileges might be suspended if you get too many negative reviews
4 Approaches which can help you remove negative reviews
Approach 1
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Go to your seller central → Brand → Customer Experience
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Look for a negative review anything 3 and below is considered bad
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Reach out to the customer and try to understand their concerns. Offer a solution or a replacement, if necessary, and ensure their satisfaction.
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If the customer is satisfied with the resolution, politely ask if they'd consider updating their review or removing it altogether. Remember, it's ultimately the customer's decision whether to modify or remove the review.
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We have seen 10-15% of customer react to this and change their mind and may sometime correct their review post getting positive response from the Brand
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Approach 2
Report inappropriate reviews to Amazon:
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If you believe that the negative review is a result of an Amazon fulfilment issue, you can raise a case to have it removed or request that Amazon provide an explanation next to the negative review, helping customers better understand the situation
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If you believe that negative review violates Amazon's Community Guidelines, you can report it to Amazon for removal. To do this, click on the "Report abuse" link located below the review.
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In both cases Amazon will investigate the reported review and remove it if they find it valid concerns
Approach 3
Respond to the review publicly:
If you cannot reach the customer or the review doesn't violate Amazon's guidelines, consider responding to the review publicly. Apologise for the negative experience, offer a solution, and provide contact information for further assistance. This shows potential buyers that you care about customer satisfaction
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Approach 4
There is an Amazon’s review removal policy which you can refer to remove negative reviews:
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The review should refer solely to the product;
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Reviews that compare prices, alternate options, and product availability are not allowed by Amazon;
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A review should not contain hate speech or abusive comments, propagate pornography or illegal conduct;
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A review should not contain personal information, like e-mails;
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A review should not contain any kind of advertisement;
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A review should not request or offer compensation in exchange for content;
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A review should not contain feedback from competitors;
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Multiple negative reviews by the same customer for a single product are not allowed;
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One-word-reviews are not allowed as well.
Avoid Negative Reviews on Amazon by Considering these measures to minimise negative feedback
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Maintain an adequate inventory level.
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Coordinate your back-end systems to guarantee stock availability and accurate shipping times.
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Provide clear images and detailed product descriptions in your listings, ensuring customers receive items exactly as described on the product detail page.
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Verify that your website's Amazon Help pages display the correct customer service email address and phone number.
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Ensure all interactions with customers are courteous, relevant, and timely
