➡Bazaar is a new store on Amazon where you can sell your fashion and lifestyle products online at no extra charges, thus making it more profitable to run your business
➡The delivery timelines for Amazon Bazaar products will likely be two to three days, deviating from its fast delivery proposition offered to Prime members.
➡Consumer cohorts at the lower end of the market typically do not prioritise faster deliveries…They (Amazon India) have lost out on the segment so far and essentially want to tap the typical Meesho customer
➡Amazon is proposing a zero referral fee to merchants, which is key for products with low average selling price (ASP).
➡Meesho’s ASP is Rs 300–350 and it operates on a zero commission model while earning revenue from advertising and offering logistics services to sellers.
➡Product Range: Amazon Bazaar is onboarding sellers to list unbranded products, including apparel, watches, shoes, jewellery, and luggage, priced below Rs 600.
➡Competitive Landscape: Meesho has gained market share from Amazon in segments like fashion and homecare. To attract users in low average selling price (ASP) segments, Amazon is aiming to offer similar products to merchants and consumers.
➡Challenges in Fashion Segment: Amazon Fashion has faced challenges in India compared to platforms like Myntra. The launch of Amazon Bazaar represents another attempt by the company to capture this market.
➡Expansion into Long-Tail Categories: While segments like homecare and other long-tail categories present challenges, Amazon is seeking to expand its offerings and market presence in these areas.
